Privacy Policy
Version 1.1 , 23 Jul 2025
1. Information We Collect
Personal Information
We collect information you provide directly, including:
- • Email address and name (waitlist registration)
- • Investor/trader category (persona selection)
- • Contact form submissions and inquiries
- • UTM parameters for marketing attribution
Automatically Collected Information
- • Website usage data via Google Analytics (with consent)
- • IP address, browser type, and device information
- • Page views, clicks, and interaction patterns
2. How We Use Your Information
We use your information for the following purposes:
- • Product Development: Beta invitations and feature updates
- • Communication: Responding to inquiries and providing support
- • Analytics: Understanding user behavior to improve our service
- • Marketing: Campaign performance tracking (UTM parameters)
- • Legal Compliance: Meeting regulatory and audit requirements
We never sell your personal data. Third-party sharing is limited to essential service providers (analytics, email delivery) under strict data processing agreements.
3. Cookies and Tracking
We use cookies only with your explicit consent for:
- • Google Analytics: Understanding site usage and performance
- • Consent Management: Remembering your privacy preferences
You can withdraw consent at any time by clearing your browser cookies. Our website functions fully without analytics cookies.
4. Your Rights (GDPR & Swiss DPA)
Under Swiss and EU data protection laws, you have the right to:
- • Access: Request a copy of your personal data
- • Rectification: Correct inaccurate information
- • Erasure: Delete your data ("right to be forgotten")
- • Portability: Export your data in machine-readable format
- • Restrict Processing: Limit how we use your data
- • Object: Opt out of marketing communications
- • Withdraw Consent: Revoke analytics permissions
To exercise your rights, contact us at contact@rugira.ch. We respond within 30 days.
5. Data Security & Retention
Security Measures
- • All data encrypted in transit (TLS 1.3) and at rest (AES-256)
- • Regular security audits and vulnerability assessments
- • Access controls and staff security training
- • SOC 2 compliant infrastructure providers
Data Retention
- • Waitlist data: Until service launch or upon request
- • Contact inquiries: 24 months after last interaction
- • Analytics data: 26 months (Google Analytics default)
- • Legal obligations may require longer retention periods
6. International Transfers
Your data is primarily processed in Switzerland and the EEA. When using third-party services (Google Analytics, Formspree), data may be transferred to the US under adequacy decisions or Standard Contractual Clauses.
7. Contact & Updates
Data Controller: Rugira, Zug, Switzerland
Contact: contact@rugira.ch
We may update this policy to reflect legal changes or service improvements. Material changes will be communicated via email to registered users.
Last updated: January 2025 • Version 2.0